Sasha Pallari | London Model and Influencer | Stylist Magazine X BareMinerals | Editorial Feature

SASHA PALLARI FEATURES IN STYLIST.CO.UK IN COLLABORATION WITH BAREMINERALS

This time last year, misleading filters were banned from beauty ads on social media thanks to Sasha Pallari’s #FilterDrop campaign. Now, she hopes everybody will feel empowered to embrace their natural beauty and encourages people to move away from filters. 

In June 2020, Bristol-based make-up artist Sasha Pallari was feeling frustrated and alarmed by how rarely she saw people’s real, unedited faces on social media. But it was only during the first lockdown in 2020 that she noticed how little real skin she was seeing on Instagram, because everyone was filtering pictures so heavily.

“After I saw an influencer posting a sponsored story for a beauty product in which she’d filtered her face, I thought: something has to change. I had about 3,000 followers on Instagram at the time and put a story up asking people to post unfiltered selfies using #FilterDrop. The idea spread like wildfire – it turned out there were so many others who desperately wanted to see real faces on social media, too.”

"But my philosophy has always been to encourage people to love how they actually look. At the moment, the way filters are being used eats away at that sense of security, which is why it’s so important for all of us to represent our true selves on social media."

All images featured in this piece are un-retouched.